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Website · Booking · Hospitality · Lomé
Redesign of the Hôtel Sarakawa website
Hôtel Sarakawa is a 4-star resort and a landmark in the region. It wanted better customer service and internal management, starting with its website and online booking.
What I did
- Responsive redesign of the site to raise the conversion rate and improve the overall experience.
- Simpler navigation: misleading labels and needless clicks removed.
- Broken links and script errors fixed.
- Clearer calls to action and photos focused on what the hotel offers.
- Online booking platform set up.
Results
+22%bookings
+15%service requests
−30%bounce rate per page
80%new users